Released on: July 2, 2008, 5:50 pm

Press Release Author: Sonia Kim

Industry: Marketing

Press Release Summary: LOS ANGELES (June XX, 2008) – jungle[8], a Los Angeles-based
leading brand strategy and graphic design agency, is pleased to learn their branding
initiative for the Natural History Museum of Los Angeles’ “First Fridays” 2008
event series brought 6 consecutive months of maximum attendance, wrapping up the
museum’s best selling season ever!

Press Release Body: The “First Fridays” 2008 event series “Discovery in the Age of
Mammals” explores brains and minds of mammals, including humans. Six prominent
scholars, writers and speakers explored the highly evolved mammalian brain, and its
ability to orchestrate amazingly complex behaviors. Additionally, the event series
featured the performances of 12 different indie musical acts in the diorama halls.

jungle[8], created a memorable brand and a complete series graphics package for the
2008 season that helped attract a younger, hipper crowd to the Natural History
Museum of Los Angeles. The promotional materials successfully complimented the
museum’s current branding initiative while connecting with a new audience, making
“First Fridays” at the Natural History Museum of Los Angeles the place to be each
first Friday of the month.

”First Fridays is a complex series and has a long run each year. jungle[8] gave us
a creative platform versatile enough to be the message for six different events but
also provided a memorable over-arching brand for the entire program. The 2008
campaign was intellectual but whimsical at the same time which is just what we were
looking for.”

About jungle[8]
jungle[8] is a creative design agency specializing in brand strategy, conscious
messaging and intelligent design. jungle[8]’s organic approach helps other
businesses thrive by leading them to visual solutions that maximize operation
efficiencies, lower their costs and improve the delivery of services. The agency
applies its award winning brand communications and graphic design talents to the
advancement of eco-friendly and sustainable business, social causes, non-profits and
arts organizations. Their unique approach begins with the brand and progresses
outward, uncovering the soul of the brand, building strategic bridges between
corporate goals and defining a clear marketing strategy, producing compelling
results and memorable designs with connective meanings.


For the past seven years, jungle[8] has maintained a top tier client list consisting
of non-profits, entertainment and consumer brands including University of
California, San Francisco, United Cerebral Palsy Foundation, Idyllwild School of the
Arts, Carsey-Warner-Mandabach, HGTV, CBS’s 93.1 JACK FM and Korbel Champagne to name
a few. jungle[8] is a dynamic creative collective and continues to deliver top-notch
work for a diverse array of clients.

For more information, go to http://jungle8.com/.


Web Site: http://www.jungle8.com

Contact Details: 2100 N. Main Street, Suite B14
323.223.2500
creative@jungle8.com